Connecting hooves with helping hands
At My Whinny, we connect horse owners with trusted, local service providers—trainers, farriers, boarders, groomers, and more.If you offer equine services, we’ll help you stand out and get discovered by the owners who need you.
Training / riding instructors
Bodywork providers
Hoof Care providers
Horse Owners
It’s never been easier to find care you can trust.
Book with confidence—your payment is protected We only release payment after you confirm the service has been completed. If something goes wrong, refunds are handled promptly.
Clear services, pricing, and availability See exactly what’s offered and when—no surprises.
Book instantly, without back-and-forth Secure your spot without endless messages or scheduling friction.
Secure, fully digital checkout Your payment is handled safely through our platform from start to finish.
Service providers
We spotlight your services to help you reach more clients.
Get bookings directly from horse owners
Be discovered by clients actively looking to book trusted equine care.
Get paid through the platform, with flexibility Funds are collected upfront and released once services are completed.
Manage everything from one dashboard Listings, bookings, messages, and payouts — all in one place.
Easy, secure communication with clients Keep conversations organized with in-app messaging.
For both horse owners and service providers:
Community ratings and reviews you can trust Choose providers backed by real horse owners.
Support ethical, reliable care for our equines Every booking helps elevate trusted professionals who put horses first.
Service Providers
Join MyWhinny™ and get discovered by riders looking for trusted farriers, trainers, boarding options, and more
What are the benefit of listing with us?
Direct bookings from horse owners Get discovered by riders actively searching for trusted equine services.
Up-front payments with no commissions* Clients pay through MyWhinny, and you keep your service revenue without percentage-based fees.
Shared marketing to the equine community We promote MyWhinny to horse owners so your services gain visibility without you running ads.**
Flexible payouts and a simple provider dashboard Manage listings, bookings, payouts, and activity from one centralized dashboard.
Built-in in-app messaging with clients Keep conversations organized and professional—no lost texts or scattered DMs.
* A flat $5 processing fee applies to cover payment processing costs. Details are disclosed during checkout. Fee and membership price subject to change
Who should list on My Whinny?
In-person equine service providers Farriers, trainers, boarding facilities, bodyworkers, transporters, and other hands-on professionals.
Virtual service providers Online consultations, remote coaching, virtual training, and education-based services.
Digital product creators Online courses, masterclasses, educational programs, and downloadable equine resources.
Clubs, organizations, and memberships Riding clubs, associations, and groups offering recurring memberships or access.
Professional and equine-adjacent services Insurance brokers, legal services, and other professionals supporting the equine community.
Janet
“I’ve been needing an easy way to find a trainer who fits my goals.”
Amy
“After our farrier retired, finding hoof care was tough—I wish My Whinny had been around sooner.”
Olivia
“I spend hours asking around just to find someone to help with transportation. It shouldn’t be this hard.”
About us
I’m Laura, a lifelong marketer turned passionate horse owner. My Whinny began with a simple mission: to make it easier for people like me to care for their horses.When I couldn’t find reliable, trusted help for my boys—Tequila and Whiskey, The Booze Brothers—I realized the horse world lacked the kind of digital tools other industries take for granted.My Whinny connects horse, mule, and donkey owners with reputable providers—safely, easily, and all in one place. And for providers, it’s a chance to grow their business without juggling ads or chasing leads. We market the platform so you can focus on what you do best: caring for animals.Because when your horse whinnies for help, you should know exactly who to call.— Laura Flamenco, Founder of My Whinny
General FAQ
How does pricing work on MyWhinny?
(As of January 13, 2026)
Provider membership
Service providers pay an annual membership fee that grants listing and booking privileges on MyWhinny. Promotional pricing may apply from time to time. MyWhinny does not take commissions on your services.Provider transaction fee
When a booking is completed, providers pay a small flat fee of $5.00 to help cover payment processing costs. This fee is clearly disclosed during checkout. Subject to change.Customer service fee
Customers pay a service fee of 10% of the order total, with a minimum fee applied to smaller transactions. The exact amount is shown before booking is confirmed.Minimum transaction amount: My Whinny has a minimum transaction amount of $25.00
How do Reviews work?
- Customers review the specific service listing they booked (e.g., farrier, training), not the provider overall.
- Providers review the customer to help ensure respectful and reliable interactions.
- Listing reviews appear on both the service listing and the provider’s profile.
- Customer reviews appear on the customer’s profile.
- Reviews open 2 days after a service ends
- My Whinny uses a double-blind system — reviews are only visible after both parties submit theirs or when the 7-day window ends.
- You’ll be notified by email when it’s time to review, and you’ll have 7 days to complete it.
- If only one review is submitted, it will still be published after the deadline.
Provider's FAQs
How do Providers' payouts work?
After a payment occurs in a transaction, Stripe holds the money from the payment before a payout to the provider is triggered.
How the payout triggers depends on the transaction settings in the associated transaction:
1. Calendar booking: The payout is triggered 2 days after the end of the booking period (i.e., if the booking ends on Monday, the payout is triggered on Wednesday)
2. Purchase: The payout can be triggered in one of two ways when The buyer marks the order as received or the transaction automatically marks itself as completed 14 days after the provider marks the order as delivered (or shipped).After a payout is triggered, Stripe will begin the process of transferring the funds to the provider's bank account, which is connected to their payout settings on the marketplace.
It can take Stripe anywhere between 5 to 10 business days to transfer the money to the provider's bank account. Moreover, there may be additional days of standard bank processing time before the balance appears in the provider's bank account statement.
How does My Whinny’s advertising help service providers?
When you join My Whinny, you’re not just getting a listing—you’re gaining access to collective advertising power. Instead of each service provider needing to spend thousands on Facebook, Instagram, Google Ads, or other platforms to be noticed, My Whinny pools resources from all the member providers to run targeted marketing campaigns designed to bring horse owners directly to the marketplace, to:
• Lower individual costs: You don’t need to manage or pay for your own digital ads to reach customers.
• Professional, ongoing campaigns: Our team handles ad creation, placement, and optimization.
• Shared visibility: Every ad we run for My Whinny highlights the entire network of providers, helping new clients discover you.
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